Think of the Internet as a big book that is constantly being re-written. The co-authors constantly change, rewrite and update the content creating multiple editions. Like any great book, there is an index at the back so readers can readily look up specific content in the book that interests them. As the book changes and is edited, so does the index. As soon as the authors change content in the book, they make a note for the copy editors to update the index. And we have all seen edition one, edition two and so on for books.
People with web sites are the authors of the great Internet Book. Search engine crawlers or bots are the editors research assistants who go out and "crawl" the net or in bookish terms, read the book, identify what they consider to be "important or relative" terms in the book, and place those terms in the index at the end of the book.
However, these research assistants do not want to re-read the entire book every time there are changes to the content because that is too much work. So they only read and index content changes from time to time. So it is with the search engines. They each have their own index and what they include is a matter of subjective choice with respect to what they consider to be relevant. They refer to this as algorithms which is nothing but a fancy word for a "set of rules" or procedures to follow when performing a task.
Now, here is the interesting part. Search engines keep their index (indices) very secret regarding the specific rules they follow when indexing the Internet Book and determining what is most or least relevant. If the book were a cookbook containing recipes for carrot cake, the index might be organized using an alphabetical algorithm or set of rules. You could refer to these as keywords or meta tags for a web site. So our index might list the various carrot cake recipes under "carrot" or "cake" or "deserts" or "sweets" and so on.
Like the other search engines, tyBit has its own index that works in a distributed fashion but instead of a traditional automated crawler, it is tied to actual user preferences in the aggregate using the toolbar and a grid. In other words, we think that real people who remain individually anonymous are best suited to determine what is and is not "most relevant" not a mindless bot. They should decide what makes the "best seller" list.
That is why our public index consists of actual searches which are completely transparent, unique and stored online. That is why our advertisers are seeing their natural search engine rankings and link popularity improve dramatically -many have recently moved to the first pages on various search engines after only a few weeks of advertising with tyBit.
The tyBit index is nothing more than a massive, dynamic, exponentially growing body of search results that includes your tybit ads which point to your web site. tyBit automatically updates your "web site recipe" signaling change so that the other search engines' crawlers or editor assistants are attracted and compelled to re-index your web site. There are many free sites and software applications that allow you to check your natural page rank in the search engines.
When someone types in "carrot cake" or other "related terms" looking for a recipe, you want your natural position to come up on the first few pages of results. Try the tyBit promo for free and watch your link popularity and natural page ranking improve in the other search engines.